10 books for entrepreneurs

As an entrepreneur, it’s all about executing with many uncertainties and variables. That being said, preparation is certainly important to maximize your chances of success. We, therefore, created this reading list for all you (soon to be) entrepreneurs out there 🙂

1. Mindset by Carol Dweck

Dweck explains why it’s not just our abilities and talent that bring us success—but whether we approach them with a fixed or growth mindset. 

2. Man’s Search for Meaning – Viktor E. Frankl
Surviving the holocaust Frankl discovered why some survived the atrocities of the concentration camps and why others did not.

3. Can’t Hurt me – David Goggins
David Goggins, a retired NAVY seal and ultra marathon champion takes a no BS explaining why suffering is part of the journey and why that’s a good thing.

4. Grit – The power of passion and perseverance – Angela Duckworth
Talent will only get you so far, but grit is developed and cultivated within one’s mind and soul. Angela makes the case of why this is such a key trait to develop.

5. Start with Why- Simon Sinek
A classic in business, Sinek explains that all great companies and accomplishments started with a deep and grounded why.

6. The Four Steps to Epiphany – Steve Blank
Starting a new business is all about customer discovery and testing out all your ideas. Blank gives you the framework that later became the lean startup methodology.

7. Slicing Pie – Mike Moyer
If you ever wanted to start a business without any money, this is the book you should read. Everything you wanted to know about equity, startups and cofounders.

8. Business Model Generation – Alexander Osterwalder
Another classic that will help you think about how to structure your business model. We believe this is a mandatory read for all people in business!

Make sure to get a couple of the titles and add them to your reading list next time you go on holiday. We’ll guarantee it will be well worth your time!

Jasper van Kralingen

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